How Pufferfish Puts Creative Control in Your Hands – Entertainment

How Pufferfish Puts Creative Control in Your Hands

From Business Development Manager for Entertainment, Shannon Owens

In today’s entertainment landscape, the audience wields unparalleled power. With access to a smartphone they carry a world in their pocket, and these consumers seek experiences that are not only captivating but are highly tailored to their preferences. As an entertainment professional with an ever-expanding range of digital creation tools at your disposal to capture their attention, it makes sense to opt for the solution that gives you the greatest ownership and control over the output.

Read on to discover how Pufferfish not only provides a unique way to present your message on our market-leading spherical displays, but empowers you with powerful self-build tools that give you the utmost creative control over your content.

Greater ownership of the creative process can give you the opportunity to trial alternative angles and storylines, and innovative ways to present your content, before sharing with the rest of your team. Consider it a professional sandbox, where you can let your creativity loose, experiment and refine, safe in the knowledge that you are the one in control. Time can be saved, by reducing the need to involve other members of your team to realise your vision, and expenses can be reduced for smaller organisations by reducing the need to hire specialist support. Crucially, when you’re the one in the metaphorical driving seat, you can quickly amend any mistakes as they are identified, and update the content with ease as required.

At Pufferfish, we’ve built our products, software and services around the concept of customer empowerment. By providing robust and versatile solutions, along with intuitive software tools, we place the power of creation directly in the hands of our clients, allowing them to forge unique, compelling entertainment experiences tailored to their audience’s specific needs. We’ve developed strong partnerships with our clients through building something special together, and they’ve come away with a real sense of investment in the success of the output.

Central to this ethos is our user-friendly content development tool, PufferBuild. Unique to Pufferfish, PufferBuild allows clients to craft and deploy applications for our touch-enabled spherical displays, the PufferTouch and the PufferHemi, without the need for coding; everything is done through a graphical user interface. This approach gives customers not just a product, but a platform for boundless creativity and self-expression.

Digital content creation tools have become so ubiquitous that this level of control has become expected among our client base. Take photo-editing for example: Once the domain of digital creatives and tech enthusiasts, these tools have become so easy to use that we rarely share a photo without some form of editing. This is what our customers have come to expect, and PufferBuild allows users with all levels of technical expertise to build something they can be proud of, to a professional standard, and which delivers the particular message in the manner they intend.

PufferBuild is designed to be run primarily on a PC, with an occasional network connection to the PufferTouch or the PufferHemi required for testing and deployment. It comes complete with a package of content options to spark the imagination, allowing the creation of engaging applications in a short space of time. The tool also supports the import of creative assets to build an entirely bespoke application with distinctive and dynamic content.

We’re continually evolving the content on offer, and add-on modules, such as live weather visualisation, are available to further customise the experience. Access to PufferBuild is unlocked with every purchase of the PufferTouch or PufferHemi, for the duration of the warranty. By offering a wide range of constructive add-ons, Pufferfish saves our clients the time and expense involved in accessing this data and building the modules independently.

The usage numbers for PufferBuild reflect an increasing appetite among our clients to take control of their content and build their own apps. Our PufferBuild self-build software is becoming more and more popular, and a whopping 81% of the total apps created to run on Pufferfish spherical displays during the last financial year were designed using PufferBuild . 

By empowering customers to create their own content, we’re enabling them to tell their own unique stories in the exact manner they would like to, in the way they know resonates with their specific audiences. This level of personalisation is essential in today’s market, where audiences are faced with overwhelming options and the freedom to research their choices.

Though we do offer custom content services for clients with specific requirements, our self-build software PufferBuild offers the ideal tools for clients who want a high level of control over the output, or for those with evolving needs. Access to PufferBuild is unlocked with every purchase of the PufferTouch or PufferHemi, for the duration of the warranty.

Our commitment to putting control in the hands of our clients extends beyond content creation to the very hardware itself. Through our modular enclosure design, clients can effortlessly switch between different display sizes and models (for example, between a PufferHemi and a PufferTouch), adapting their spherical display solutions as their entertainment needs evolve. This level of versatility ensures that our products remain relevant and valuable to our customers over the long term, reducing the overall investment they need to make in the solution.

Additionally, our digital concierge, available on the Pufferfish website, engages visitors in personalised conversations and guides them to the most relevant information, ensuring a tailored experience that resonates with their unique preferences. This level of engagement from the onset reflects our dedication to empowering customers right from the first interaction.

At Pufferfish, we have some wonderful, long-term relationships with our clients in the entertainment sector, who can rely on our products to deliver a well-fitting solution to their evolving needs, and help them meet audience demand for personalised, authentic content and experiences. This has been achieved by providing our clients firstly with a foundation of robust hardware and software they can trust, but also with the tools, flexibility and support they need to bring their visions to life. We’re not just selling hardware, we’re fostering a community of passionate, engaged creators who see Pufferfish technology as integral to their continued success. That is the power of empowerment, and it’s a philosophy that drives everything we do here at Pufferfish.

If you’re looking for a digital content experience that puts control in your hands and sets the stage for immersive, captivating entertainment, then as the dedicated business development manager for the entertainment sector at Pufferfish, I look forward to discussing how we can kickstart your journey in spherical display technology.