Power in Your Hands: How Empowering Customers Builds a Long-Term Bond – Retail
How Pufferfish Puts Digital Content Control in Your Hands
From Business Development Manager for Retail Shannon Owens
You, as the consumer of today, have more power than ever before. Armed with a smartphone that grants you instant access to endless product information and alternatives, you, and your customers, have come to expect a high level of control and personalisation in the purchasing journey, and beyond. Retail brands that can empower their customers by offering a sense of ownership and tailored experiences are the ones that will build lasting bonds and win loyalty.
Read on to discover how Pufferfish not only provides a unique way to present your message on our market-leading spherical displays, but ensures you have the utmost control over the content displayed, to better captivate your discerning audience.
Greater ownership of the creative process can give you the opportunity to trial alternative messaging, and innovative ways to present your message, before sharing with the rest of your team. Consider it a professional sandbox, where you can let your creativity loose, experiment and refine, safe in the knowledge that you are the one in control. Time can be saved, by reducing the need to involve other members of your team to realise your vision, and expenses can be reduced for smaller organisations by reducing the need to hire specialist support. Crucially, when you’re the one in the metaphorical driving seat, you can quickly amend any mistakes as they are identified, and update the content at your convenience.
At Pufferfish, we have built our products, software, and services around the core principle of customer empowerment. We believe that by providing robust, customisable solutions, we enable our clients in the retail sector to create unique experiences that resonate with their audiences. We’ve developed strong partnerships with our clients through building something special together, and they’ve come away with a real sense of investment in the success of the output.
A prime example of how Pufferfish delivers customer empowerment is our user-friendly content development tool, PufferBuild. With PufferBuild, our retail customers have the power to build and deploy applications for our touch-enabled spherical displays, the PufferTouch and PufferHemi, without any coding knowledge. This intuitive tool allows users of all backgrounds to create captivating experiences, whether it’s mesmerising 360-degree videos, immersive storytelling, or personalised data visualisations.
Digital content creation tools have become so ubiquitous that this level of control has become expected among our client base. Take photo-editing for example: Once the domain of digital creatives and tech enthusiasts, these tools have become so easy to use that we rarely share a photo without some form of editing. Our retail clients crave this ability to shape the experiences they offer their customers through spherical displays. PufferBuild gives our clients the means to build something they can be proud of, delivering their unique brand message in the most effective and engaging manner.
Designed to run primarily on a PC, PufferBuild provides a package of content options and supports the import of creative assets, allowing the creation of entirely bespoke applications that reflect the distinctive personality of each retail brand. We continuously evolve PufferBuild’s content offering, with add-on modules like flight trackers and live weather visualisations, further enhancing the possibilities for customisation. By offering a wide range of constructive add-ons, Pufferfish aims to save our clients the time and expense involved in accessing this data and building the modules independently.
The increasing demand for PufferBuild reflects a desire among our retail clients to take control of their content and build applications tailored to their specific needs. In fact, a remarkable 81% of the total apps created for Pufferfish spherical displays in the last financial year were designed using PufferBuild.
By empowering customers to create their own content, Pufferfish enables retailers to tell their unique stories and communicate their messages in a way that resonates with their target audience. Personalisation has become essential in today’s market, where consumers seek out brands that share their values and address their individual needs. While we do offer custom content services for clients with specific requirements, PufferBuild is the ideal tool for those seeking a high degree of control over their content or those with evolving needs. With every purchase of the PufferTouch or PufferHemi, access to PufferBuild is unlocked for the duration of the warranty.
At Pufferfish, we extend empowerment beyond content creation. We believe in providing flexible and intuitive hardware solutions. Our modular enclosure design allows retail clients to easily switch between different display sizes and models (such as between the PufferTouch and the PufferHemi), giving them the freedom to adapt their spherical display solution to fit their changing needs. This versatility ensures that our products remain relevant and valuable to our customers in the long run, reducing their overall investment.
Our commitment to empowering customers starts with their very first interaction. Our digital concierge, accessible on any page of our website, offers each customer a personalised experience. The digital concierge engages in conversation with each new visitor, to understand their unique needs, and guides them to the relevant information. Through this interactive process, visitors can forge their own path on our website, tailored to their specific requirements and preferences.
Pufferfish takes pride in the long-term relationships we have built with our retail clients. By providing them with robust hardware and software they can trust, as well as the tools, flexibility, and support they need to bring their visions to life, we have created a community of passionate and engaged creators. Our clients see Pufferfish technology as integral to their continued success, knowing that they have the power to deliver exceptional retail experiences. This is the essence of empowerment, and it drives everything we do here at Pufferfish.
If you’re seeking a digital content experience that puts control in your hands, I invite you to start your journey in spherical display technology. As the dedicated business development manager for the retail sector at Pufferfish, I look forward to having a conversation about how we can empower your brand and transform your retail experiences.