Dunlop – On the ball.
Seeking new technology to heighten the Dunlop Experience, Dunlop and Bright Partnerships found what they were looking for with Pufferfish – the market leader in spherical displays and solutions.
The PufferTouch, the world’s leading touch-enabled spherical display, brought the renowned Dunlop brand to life like never before. Viewers were able to have stimulating conversations about tennis and forge meaningful connections with the brand. Since tennis has an enormous worldwide following, Dunlop and Bright Partnerships crafted an out-of-the-box strategy to capture people’s attention and Pufferfish provided the solution.
The PufferSphere provided a visually impactful, interactive and creative way for us to draw in fans and educate them on Dunlop’s ATP Tour partnership. It was a perfect brand fit for us. The Pufferfish team was very collaborative and they implemented our creative concepts efficiently and to a high standard.Bright Partnerships, on behalf of Dunlop ATP Tour