Blog: Reflecting on 2023

Reflecting on 2023: Pufferfish’s Path to Innovation and Connectivity

As we approach the end of another remarkable year at Pufferfish, it’s time to reflect on our journey of bringing spherical display technology and brilliant content to our diverse international clientele. The year 2023 has been a testament to our dedication and innovation, beginning with a landmark month back in January when we announced the completion of our funding round. This investment has been the cornerstone for our go-to-market activities, transformation of our digital presence and brand identity, innovation, and new product launches.

the pufferhemi is just one of the new products launched this year

Refining our Digital Presence

During the year we launched our new website, making a digital leap which transformed the way we connect with you, our audience. Not just delivering a digital presence, we strive to make your journey seamless and enjoyable, so you can explore our range of spherical displays and content solutions with ease. 

Our commitment to transparency took centre stage with the live pricing on our website. This change has made our conversations more meaningful and provided customers with all the information they want, when they want it. As we celebrate this milestone, we look forward to building stronger connections with our customers based on even more trust and transparency in 2024.

Our commitment to customer engagement took a significant step forward with the introduction of our chat function. In a world where accessibility and communication are paramount, this feature has allowed us to bridge the gap between our team and our customers. It’s all about ensuring that we are more accessible and responsive than ever before.

We raise a toast to the countless conversations that have not only connected us with our customers but have also paved the way for many successful collaborations. As we look toward 2024, we’re excited to continue growing in the digital world, making connections, and bringing even more immersive experiences to the world.

A New Brand Identity to Reflect Our Essence

Our brand identity underwent a transformation this year, providing a more accurate reflection of who we are, what we stand for, and the values that define us. Innovation, quality, and storytelling are at the core of our identity, and our new look mirrors our ethos. Learn more about our collaboration with design studio MoreYum and how we brought cinematic aspects to our image and built a brand identity that set the stage for a bright future.

our new, cinematic brand emblem

Unleashing Innovation with the Latest Generation of Pufferfish Displays

Our commitment to innovation reached its zenith this year with the launch of the PufferMini, the PufferHemi, and the PufferGrand, which joined a new range of PufferTouch and PufferSphere displays in a range of sizes. These products are a testament to our dedication to excellence and ingenuity. Each of them represents a new chapter in our journey to provide you with cutting-edge technology and unforgettable experiences.

Our commitment to delivering dazzling and delightful experiences also extended to the launch of our new enclosures. These sleek and elegant designs were meticulously crafted to showcase what truly matters – the content. In a world where storytelling reigns supreme, these enclosures serve as the platform for our narratives.

As we move forward into the new year, we remain committed to pushing the boundaries of what our technology can achieve, and we can’t wait to see the stories that these innovations will help you tell.

Exploring New Content Frontiers with Self-Build and Ready-Made Content Packages

Our self-build software offerings, PufferBuild and PufferPresent, evolved this year to symbolise our commitment to continuous improvement and innovation. In a rapidly changing technological landscape, staying at the forefront is crucial, and these updated versions ensure that we provide you with the tools and capabilities needed to create captivating and memorable experiences.

2023 also saw the introduction of ready-made content packages designed to captivate, OurClimate – an interactive guide to climate change, OurUniverse – your gateway to the cosmos, and OurPlanet – a diverse collection of presentations on Planet Earth. These market introductions represent our journey into new realms of possibility with content that is ready to wow, straight off-the-shelf.

We look forward to seeing how these enhancements will empower your storytelling in the digital space throughout the year ahead.

Reaching New Audiences with High Profile Media Appearances

As we countdown to Christmas, we are also fondly revisiting a year of exciting media appearances. One particular highlight was when the team from BBC Click toured our headquarters in August. Our CEO Elaine Van Der Berg and Head of Product Tom Frame showcased our spherical displays, captivating a global audience with our innovative technology. This was a proud moment for us, demonstrating how our technology has an international appeal and sets new standards in innovation.

Among podcast interviews, and presenting our ground-breaking new range of spherical displays, Elaine also made the cover of THE BUSINESS magazine, which was distributed to readers of The Sunday Times in the Autumn. Appearing on the cover was not just an honour, but a testament to our impact in the business community, truly an immense moment of pride for us all.

Tom frame, our head of product, showcases the puffertouch during the visit from bbc click

As we bid farewell to 2023, we look forward to an even more exciting 2024, filled with further innovation, product developments, and opportunities for you, our customers, to feel more connected to the Pufferfish family. It’s a journey we will embark on together, and we can’t wait to see what the future holds. Thank you for being a part of this incredible twelve months, and here’s to a prosperous and inspiring year ahead!